Internet
marketing, otherwise known as online marketing, eMarketing, i-marketing, or web
marketing, refers to the marketing of products and services on the Internet.
Whatever you want to call it, this type of marketing can take your business to
the next level. A top agent with Royal LePage, Dan Cooper knows the importance
on Internet marketing.
“It’s quite an underutilized marketing tool,
especially in real estate,” says Dan, a firm believer in utilizing what the
Internet has to offer. “Consider that over 50 per cent of people who contact
me, reach me by email or through my website.”
The interactive nature of the Internet, allows potential and existing
clients to browse
DanCooper.com and find exactly what they’re looking for.
Search
Engine Optimization (SEO) is another method that Dan uses to promote his
business. SEO is the process of improving the quality of traffic going to a
website from search engines. Simply put, when someone is searching for a real
estate agent in their area, SEO will help rank your website above your
competition.
“I’m
going out of my way to make sure I take full advantage of those technologies,”
says Dan, adding that he uses SEO to max out his websites. “Right now I have
six different websites that I use.”
DanCooper.com is the official website of
the real estate agent, which offers information on the team, listings, contact
info, as well as a blog.
LivingInOakville.com is designed as direct response
marketing. Potential homebuyers can browse the site for information without the
pressure of an agent calling them.
DanCooperTV.com offers full motion movies
online to showcase homes for sale, as well as providing tips and advice for
homebuyers and sellers.
“We’re
getting over 100,000 hits a month,” Dan admits of his numerous websites, “I’m
probably spending 10 times as much on marketing as any other real estate agent.”
It’s money well spent, since homes listed by Dan Cooper are selling faster, for
more money, and getting more exposure than his competitors.
Find out
more about what Dan Cooper has to offer by visiting
DanCooper.com.
