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Customer Care Before and After a Home Purchase

Friday, November 14, 2008

Gina Monaco

Purchasing a home is the largest single transaction a consumer will make. It can be a stressful process with a lot of unknowns. In the end, buyers cross their fingers and hope they’ve made the right decisions about the builder, about the design, and about the features they’ve chosen. One builder, Losani Homes in Stoney Creek, has developed a system takes the unknowns out of the purchase and delivers exactly what the buyer expects.

“Our Customer Care program starts before anyone comes into our homes or visits our sites,” Fred Losani, CEO of Losani Homes explains. “We make sure we accurately communicate what a purchaser can expect their home to look like when they move in.”

“We constantly deliver our homes to the level of our model homes – not every builder can claim this!” Losani said. “It’s really important to us that purchasers know their home is built well and that we stand by it so there are no surprises before or after the sale.”

One way that Losani makes that happen is through its “university,” an interpretive session where purchasers meet the support staff, including the construction team, who will walk them through the home building process. During the session, buyers learn what will happen during construction, how the deadlines are going to be met, who the contact people are after the sale and what they can expect after they move in.

“Because we do a lot of customization, we take a lot of care to communicate with purchasers and interpret their needs,” Losani adds.

Buyers leave that session with a Home Care Manual with more in-depth explanations, illustrations, emergency phone numbers and checklists, making the whole process as stress-free as possible, and knowing they have a builder who truly cares about them.

And that’s not all. For 33 years Losani Homes has built quality homes in the area. They offer a home warranty program, they’ve had the same phone number, and they have a 24/7 emergency hotline.

“Our service individuals are the best-trained in the industry because they need to pinpoint any problem in the home,” Losani said. “There’s comfort for buyers knowing someone will answer the call at 3 a.m. in the morning, if anything should happen.”

Losani also said that customer care is correcting something that should have been done right the first time. “We make sure we deliver a quality home beforehand.”

Visit Losani Homes at www.losanihomes.com

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